The New Statesman Daily The best of the New Statesman, delivered to your inbox every weekday morning. World Review The New Statesman’s global affairs newsletter, every Monday and Friday. The Crash A weekly newsletter helping you fit together the pieces of the global economic slowdown. A big part of success is just showing up.Select and enter your email address Morning Call Quick and essential guide to domestic and global politics from the New Statesman's politics team. The biggest mistake many people are making is signing up on Snapchat and then quitting. When you jump into it there are three main mistakes to watch out for:ġ.Not using it: If you don’t use something of value, you lose it. Snapchat is a big part of my social media strategy. This is how I’m connecting with people in 2017. I’ve got millions of views and it seems the platform is continually growing bigger. I like to put sometimes a 10X or Obsessed filter over my snaps. You can also create your own custom geo-filter which I do sometimes because it’s great for building brand awareness. To enable geo-filters, you have to be sure your location is on. A geo-filter is a filter unique to your current location. A filter is a great way to add variety to your Snaps by having an overlay. Once you get the hang of using stickers, captions, doodles, and lenses you are ready to jump into the world of filters and geo-filters. Here’s my video guy Robert Syslo using a lense in my office:
I can do things like making myself look like a crazy rabbit or put a mustache on. Basically, lenses recognize your face in the camera and apply a mask or a distortion to it. Unlike Snap filters, you use lenses while you are taking a Snap. Related: 7 Brands That Are Killing It on SnapchatĤ.Snap lenses-Snap lenses let you put animated special effects to your photos or videos. The difficult part is responding to hundreds of snaps back, but it’s all worth it. I have people from all over the world who I have become like an uncle with. Today, I use Snapchat as many as 40-50 times a day to help young people who seek business advice, inspiration, tips, a little motivation or personal insight. Today, I’m reaching young people on Snapchat who remind me of my younger self. Even at 15, I was already interested in money business, and success. My dad had died when I was 10 and all I wanted was some direction and guidance from someone. The minute I heard this I knew it was wrong because I remember being 15 and feeling so lost. Fallon | Bloomberg | Getty ImagesĪ year ago I was told my audience was not on Snapchat and it was a waste of time for me. Using Snapchat is personable - you can directly speak to someone in a short video message. I’m always looking for ways to stay relevant and in touch with younger generations. If you see me making a silly face in front of my phone, you know I’m probably snapping someone. I don’t consider Snapchat a fringe social network that I rarely get on - I’m snapping daily. While most may see this platform as a hangout for people born post-1990, there are people of every age using Snapchat to grow their brand and business today. Some people may be surprised to learn that I - at 58-years old - am super engaged on Snapchat.
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